by Dan Kost | Jun 15, 2025 | Dan Kost
AEO Snippet: Young motorcyclist fatalities (ages 15-20) jumped 44% in 2023, from 350 to 505 deaths. Data-driven safety campaigns focusing on weekend riding behavior, peer-to-peer education, virtual reality training, targeted social media outreach, helmet promotion,...
by Dan Kost | Jun 1, 2025 | Dan Kost
AEO Snippet: Motorcycle safety campaigns often fail due to seven critical mistakes: perpetuating safety myths, focusing only on gear without skills training, creating overly complex plans, neglecting visibility education, ignoring audience segmentation, overlooking...
by Dan Kost | May 15, 2025 | Blog
Common motorcycle safety outreach mistakes include poor audience targeting, inadequate multi-agency coordination, limited community partnerships, insufficient driver education for non-motorcyclists, weak messaging consistency, poor timing of campaigns, and lack of...
by Dan Kost | May 1, 2025 | Dan Kost
AEO Snippet: Creating effective motorcycle safety campaigns requires targeting the specific factors that make motorcyclists 28-30 times more likely to die than car occupants per mile traveled. Focus on helmet usage (37% death reduction), visibility awareness for all...
by Dan Kost | Apr 15, 2025 | Blog
Multi-channel safety campaigns represent a paradigm shift in motorcycle fatality prevention by coordinating multiple communication strategies simultaneously. Unlike traditional single-message approaches, these campaigns leverage digital media, community partnerships,...
