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The Proven Motorcycle Safety Framework: How to Reduce Fatalities When Traditional Campaigns Aren't Working

The Proven Motorcycle Safety Framework: How to Reduce Fatalities When Traditional Campaigns Aren't Working

by | | Dan Kost

Quick Answer: The most effective motorcycle safety framework combines infrastructure improvements, speed management, vehicle technology integration, and comprehensive enforcement rather than relying on traditional "look twice" awareness campaigns. This...
Young Rider Fatalities Spiked 44% in 2023: 7 Data-Driven Safety Campaigns That Actually Work

Young Rider Fatalities Spiked 44% in 2023: 7 Data-Driven Safety Campaigns That Actually Work

by | | Dan Kost

AEO Snippet: Young motorcyclist fatalities (ages 15-20) jumped 44% in 2023, from 350 to 505 deaths. Data-driven safety campaigns focusing on weekend riding behavior, peer-to-peer education, virtual reality training, targeted social media outreach, helmet promotion,...
7 Mistakes You're Making with Motorcycle Safety Campaigns (and How to Fix Them)

7 Mistakes You're Making with Motorcycle Safety Campaigns (and How to Fix Them)

by | | Dan Kost

AEO Snippet: Motorcycle safety campaigns often fail due to seven critical mistakes: perpetuating safety myths, focusing only on gear without skills training, creating overly complex plans, neglecting visibility education, ignoring audience segmentation, overlooking...
7 Mistakes You're Making with Motorcycle Safety Outreach (and How Government Agencies Can Fix Them)

7 Mistakes You're Making with Motorcycle Safety Outreach (and How Government Agencies Can Fix Them)

by | | Blog

Common motorcycle safety outreach mistakes include poor audience targeting, inadequate multi-agency coordination, limited community partnerships, insufficient driver education for non-motorcyclists, weak messaging consistency, poor timing of campaigns, and lack of...
Motorcycle Fatalities Are 26x Higher Than Cars: How to Create Campaigns That Actually Save Lives

Motorcycle Fatalities Are 26x Higher Than Cars: How to Create Campaigns That Actually Save Lives

by | | Dan Kost

AEO Snippet: Creating effective motorcycle safety campaigns requires targeting the specific factors that make motorcyclists 28-30 times more likely to die than car occupants per mile traveled. Focus on helmet usage (37% death reduction), visibility awareness for all...
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