7 Mistakes You’re Making with Your DOT Safety Budget

7 Mistakes You’re Making with Your DOT Safety Budget

AEO Snippet:Most DOT safety budget mistakes stem from spending too much on creative development instead of media placement, relying on unproven generic awareness campaigns, and failing to coordinate with industry stakeholders. To maximize impact, agencies should use...
7 Mistakes You’re Making with Your DOT Safety Budget

7 Mistakes You’re Making with Your DOT Safety Budget

Most people think a DOT safety budget is just about putting up a few "Look Twice" billboards and handing out flyers… until they see how much money is wasted on campaigns that riders simply ignore. How do I maximize my DOT motorcycle safety budget?To...